"House of Cards'" second season is pulling in new subscribers for Netflix.
More viewers are tuning in to stream content on the series, which was Netflix's biggest original series in 2013, according to Forbes.
A report by the broadband data company Procera stated 16 percent of all Netflix users on one U.S. cable provider watched at least one "House of Cards" episode in the first 24 hours it went live, Forbes reported. On the first day of the show last year, only 2 percent of subscribers watched an episode. The number of first-day viewers jumped to 3.6 percent, with users watching all of the first five episodes on the first day this year.
Netflix experienced an increase in their shares, reaching $439.49 before the second season's premiere on Thursday, according to CNBC.
Kosha Gada, principal consultant at A.T. Kearney, said there have been concerns that users would binge on the show and then unsubscribe, CNBC reported. Gada said that this isn't the case at the moment as over 40 million views have subscribed, giving Netflix more users than HBO.
"There was a little bit of concern over whether subscribers would gorge on this content and then sign off but that did not happen," Gada said. "They are retaining people and I think the future is bright for them."
The show resulted in an increase in Netflix's stock by 130 percent over the past year, according to The Daily News.
The Emmy-nominated series stars Kevin Spacey as Francis J. "Frank" Underwood, a U.S. congressman who sets out to gain control of the White House. The characters, acting, and complex plot are some of the strengths that help the series gain so much praise, Metro reported. Underwood's schemes include dealing with criminal activities along with manipulation of friends, allies, and enemies in his plan to acquire power.
