Lyft has been looking for innovative ways to beat out its biggest competitor Uber in gaining traction in New York. Lyft secured a partnering with the medical sector, helping seniors get to doctors in New York, which means that it is gaining some headway!
According to CNN, "The next time New York City Medicaid patients head to the doctor, they may find themselves in the back of a Lyft... Now, as part of a test program in New York City, its operators can book a Lyft car for clients using Concierge, a new web-based dashboard designed by Lyft."
The same article reports that "Lyft is continuing its global uphill battle against Uber for regular riders, but in the meantime, it's looking for other ways to make money off its network of drivers. Lyft's 12-person enterprise team is working to get a foothold in industries like hospitality, corporate travel and medicine."
According to Fortune, there are many opinions out there that states that Lyft will never catch up to Uber in the business sense of things. The article concluded with very telling signs. It reported, "Will Lyft ever challenge Uber or even thrive in its shadow? History suggests Uber's biggest fear should be some innovation on the horizon, not the competitor on its doorstep."
But Lyft has been trying their darndest to stay alive and kicking in the car service app industry, making all sorts of corporate, medical and social partnership so that it is seen as the service that benefits the people.
Do you think getting the medical industry on their back will help Lyft gain some market control? Let me know in the comments below!
