Lo and behold - AT&T has resurrected its unlimited data plan! This is rather a change in circumstances for other companies like Verizon, Sprint and Tmobile that has gotten an edge in competition with their unlimited data plans. Looks like they will have to do a lot more to gain ground against AT&T!
According to Wall Street Journal, "AT&T Inc. is bringing back its unlimited wireless data plan-a reversal after more than five years of moving customers away from such plans onto those that charge for data use. The change comes at a competitive time in the industry as carriers are looking for new ways to attract subscribers, and retain their existing ones, without simply cutting prices."
All too good to be true? That's probably because it may be. According to the same article, "The new AT&T plan will be available starting Tuesday only to customers who subscribe to its recently acquired satellite-television service, DirecTV, or its older U-verse home television service."
This means that the phone companies are now looking to link TV services with smartphone services, making sure that the former doesn't totally die out, thanks to companies like Netflix.
"This is the first of many integrated video and mobile offers that we plan to announce in 2016," says Glenn Lurie, president and CEO of AT&T Mobility, according to USA Today.
The popularity of unlimited data plan comes with smartphones becoming a commonplace and streaming services getting more and more popular. According to some reports, an average phone user uses more than 3 gigabytes of data per month, showing that video viewings have increased on wireless devices.
Do you think Verizon, Sprint and Tmobile should feel threatened with this move made by AT&T? Let me know in the comments below!
