Nestle launched its Butterfinger Peanut Butter Cups Tuesday with a hint at what its super bowl ad will look like just weeks before the NFL's championship game for the product's promotion the Inquisitir reported Tuesday.
"We hope the Big Game attracts the largest audience ever to lay a finger on Butterfinger, and we're excited to showcase our brand's irreverent sense of humor on this national stage for the very first time," Jeremy Vadervoet brand manager for Butterfinger said in a release.
The product competes with Hershey's Reeses peanut butter cups, which brings in over $420 million in revenue annually Today.com reported. Nestle produces ample candy for everyone in the United States, Japan, Europe, Australia, China, Africa and India Today.com reported.
"You need to open up as much awareness (for a new product) and what better way to do that than with a Super Bowl ad," Vandervoet told Inquisitir. Nestle owns Butterfinger, which created the product over two-and-a-half years Inquisitir reported.
"It's the classic peanut butter cup, only Butterfingerized," Vandervoet told Today.com.
"The traditional peanut butter cup hasn't changed," Vandervoet told Today.com. "But now there's a significantly different alternative that is going to be both smooth and crunchy," Vandervoet told Today.com. "It's a magic ratio of classic peanut butter and chocolate to Butterfinger." Vandervoet told Today.com.
The 1.5 ounce packs come with two cups The Los Angeles Times reported. Three ounce packs have four cups. There is also the 40-ounce bag The Times reported.
"Reese's is the perfect combination of chocolate and peanut butter has been enjoyed by American consumers for more than eight decades and is also the No. 1 confectionery brand in the US according to Nielsen," Anna Lingeris, senior manager of brand public relations at Hershey said in a statement Parade Magazine reported.
Butterfinger is 90-years old, The Times reported.
