Motorola's Moto X smartphone hits Europe stores next month The New York Times reported Tuesday.
"It's going to be a big challenge for Moto X to compete," Roberta Cozza, research director at Gartner told The Times. "The premium smartphone market is slowing down because it has become saturated," Cozza told The Times. "The brand is definitely an issue. For Motorola, they will have to rebuild awareness of what the company means for European customers," Cozza told The Times.
Consumers will be able to purchase the device for 399 euros or $545 with no contract The Times reported.
The device will be available in black and white, The Journal reported. All phone carriers in Europe will have the phone available for consumers such as Britain's Telefonica's O2 The Times reported.
"Samsung has been locking up a lot of the carriers," Tony Cripps, a telecommunications analyst at Ovum, a research firm in London told The Times. "It has become difficult to get even in a couple of slots in carriers' handset portfolios," Cripps told The Times.
Motorola has competition from companies like Germany's Deutsche Telekom The Times reported.
Motorola will take advantage of its phones' voice command capabilities to separate the company from competitors that have the Android operating system according to information from Andrew Morley, general manager at Motorola in Britain and Ireland The Times reported.
The Moto X measures 4.7-inches, has a 1,280-by-720 display with 316 pixels per inch, has a round back with Motorola's X8 mobile computing system consisting of computing chips, a 1.7 gigahertz Qualcomm snapdragon S4 Pro, a natural language processor, and contextual computing processor that controls the devices sensors PC Magazine reported.
The phone also allows consumers to launch the device's camera app, and an ability to save its battery when a user chooses to operate it the official Motorola blog reported in December.
