Facebook's latest addition of video ads have sparked mixed reviews First Coast News reported Friday.
"I have limited my Facebook use as it is. Perhaps introducing video advertisements will make my usage even less frequent," Allen Navasero, a junior at Cornell University told First Coast News. "I think that introducing the concept with movie trailers is interesting. I'd probably click to watch them on my computer if they were different films each ad."
Users automatically hear and see muted videos from advertisers playing on their newsfeed as they show up on their computer screen the company. Consumers who are not interested in viewing the video can continue on down the page.
"I think that introducing the concept with movie trailers is interesting," Ashan Fernando, a senior at the University of San Francisco told First Coast News. "I'd probably click to watch them on my computer if they were different films each ad. I don't like watching non-trailer ads unless it's during the Super Bowl, so I think overall, I'd be unhappy with the fact that there is movement on my screen that is distracting and unwanted."
The viewer then seed two more videos from the same advertiser after the first video they saw had finished.
The videos on mobile devices will not take up any space or costs on data plans as the media would be pre-loaded through a Wi-Fi network, and accessible even when disconnected from wireless internet when the media is played.
"We're beginning to test a similar video viewing format for advertisers," the social media company said in a press release Tuesday prior to the start of the ads. "Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in News Feed. We'll continue to refine this new way for brands to tell stories on Facebook to ensure the best experience for people and marketers."
