Last week, Fossil unveiled its Q line of wearables which includes two Android Wear smartwatches and two fitness trackers.
First seen earlier this year in August, the Fossil Q Founder packs an Intel processor - the first Android Wear smartwatch to do so, according to CNET. Reportedly, the device can be used to see notifications and personalized information via Google cards. It's compatible with both iOS and Android devices.
"Q Founder will be available just in time for the holiday shopping season and starts at $275," Fossil said in a statement.
At that price, CNET said the Q Founder undercuts both the Moto 360 ($300) and the Huawei Watch ($350).
Something that's already available to buy though is the Q Grant, not to be confused with the British actor. Fossil's other Android Wear smartwatch looks like an ordinary watch but there's more than meets the eye.
PC Mag said it "interacts with your smartphone to track fitness, listen for important messages, and alert you to emails, texts, phone calls, and app new via a gentle vibration and LED indicators."
The Q Grant hit shelves Sunday, Oct. 25 and retails from $175 to $195. Also launched on the same day are the Fossil Q lineup's other wearable devices, the Q Reveler and Q Dreamer, priced at $125. The smart bracelets are actually fitness trackers designed for men and women, respectively.
According to 9to5Google, the two wearable devices are akin to the Fitbit and Jawbone devices.
"All four accessories are compatible via Bluetooth with Android 4.3 and higher, and iOS 8.2/iPhone 5 and above," according to PC Mag.
They'll also work with Fossil's proprietary mobile app that features a built-in fitness tracker, notifications and a "curiosity" alert which reminds users "to break free from routine."
"Fossil Q is the result of countless hours of meticulous design expressed through a playful curious lens," Fossil's chief creative officer Jill Elliot-Sones said in a statement.
"Our hope is the unique attention to detail in both our connected accessories line and app cue our audience to try new things, be more curious and experience the world around them like never before."