Motorola's new Moto G smartphone is now available for purchase with a customization maker CNET reported Wednesday.
"The engineers also designed this for cost - there's fewer pieces [and] it's designed to be easy and fast to assemble," Dennis Woodside, Motorola chief executive told BBC News. "It's assembled in China, Brazil and Argentina. We had to go with a cost-driven approach to put it together."
The new device, available for $179, has a 4.5 inch 720 display, a quad-core 1.2 gigahertz Qualcomm processor, eight gigabytes of storage 8GB, Android's 4.3 Jelly Bean software also currently available on Google Nexus phones and tablet computers, and a five megapixel camera, with 1.3 megapixel camera in its front the verge reported. According to CNET, the phone is available in many colors, and also black.
The Moto G does not have a customization maker like its counterpart the Moto X does, but consumers can swap out the back cover for a selection of colors, and different designs The Verge reported.
"The second wave of smartphone adopters is now starting," Francisco Jeronimo, a mobile device analyst at the International Data Corporation told BBC News. "This wave is characterized by consumers looking to get their first smartphone at the cheapest price they find. They don't have the need nor the money to afford the most advanced smartphones, as the first wave of adopters had."
The company introduced the new device three months after the company released its Moto X smartphone which was considered to be the company's biggest release since it completed a deal with Google.
The company provided information about the new Moto G on its website last when via a section entitled "Moto G", prior to Wednesday's release. The feature was taken off when other blogs such as Droid Life posted information about it.
Click here for a live stream of Motorola's launch event in San Paulo, Brasil.
