The LEGO Group has announced that it will be having a shortage of supplies of LEGO for the holiday season in some countries, according to a report from USA Today.
The company has been doing so unexpectedly well that its manufacturers will be unable to keep up with demand come December.
USA Today adds that Roar Trangbaek, a press officer for LEGO, said in a statement that demands for their toy have far exceeded their expectations.
"The demand for Lego products during the first half of 2015 has been significantly higher than ours and our customers' expectations and projections and this has put a strain on the Lego Group's manufacturing facilities globally," he said.
USA Today also reported that LEGO's factories are already on full-steam, but it still won't be enough to meet the "unprecedented demand" for the toy.
The company has reported an 18 percent increase in its sales in the first half of 2015, which makes them the world's largest toy company, based on sales.
USA Today adds that David Robertson, the author of "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry," said that the company's recent boom is due to its ability to create supplemental products.
The company creates supplemental products using its own brand and partners with other strong brands like Star Wars, Batman, and the Avengers while it keeps its plastic bricks in play.
The Christian Science Monitor adds that LEGO was actually on the brink of bankruptcy in 2004 but was able to turn it around with a shift in its model.
The company had shifted its model to embraced innovation and is now the world's largest toy manufacturer.
The Christian Science Monitor adds that LEGO's turnaround also reflects the growing embrace in the Internet of Things, the Maker Movement, and robotics competitions.
Mitchel Resnick, director of the Lifelong Kindergarten group at the Media Laboratory at the Massachusetts Institute of Technology, told The Christian Science Monitor that LEGO's toys provide children to express themselves.
"LEGO activities provide opportunities for children to build, create, and express themselves," he said. "In this way, the popularity of LEGO activities is very related to the popularity of the Maker Movement."
USA Today adds that the U.S. is still safe from the shortage of LEGO supplies as the shortage currently affects some European countries only.
Trangbaek told USA Today that the company is closely monitoring the demand and is taking action to secure its inventory for the holiday season.
