Facebook, Inc. has announced in a news release that it is offering new updates for businesses who want to advertise on the social network.
Facebook the new updates is geared towards enhancing its advertising platform in a mobile world.
Facebook said in the news release that, since February, they have seen a 25 percent growth on the number of active advertisers on Facebook, increasing it to 2.5 million advertisers.
The company also said that most of the connections between businesses and people happen in mobile devices, as people spend more time on their phones.
As such, Facebook has shared new updates on their platform that will help advertisers capitalize on mobile and give people a better ad experience, according to the news release.
Among the new features is an update on Facebook's mobile polling, which was launched earlier this year in collaboration with Nielsen.
Facebook said in the news release that they have now partnered with Millard Brown Digital on brand lift insights, allowing advertisers for Facebook and Instagram to conduct mobile polling on platforms by Nielsen or Millard Brown.
Using mobile polls for mobile campaigns allow advertisers to measure the campaign's effectiveness in the same place the campaign's messages are being delivered. This makes the measurement more representative and accurate.
Another update is Facebook's brand awareness optimization, which offers new ways for advertisers who are looking to have ads to increase awareness in their brands instead of just getting a direct response, according to the press release.
The new optimization uses two factors to helps advertisers in finding audiences that will most likely recall their ads, attention and reach. Facebook says that reaching your audience is not enough, it is also important to get their attention.
Carolyn Everson, the head of Facebook's revenue, told Bloomberg that the company's aim is to eventually make ads appearing more personalized on every phone that has its app.
The goal started on Instagram, where companies that advertise on the photo-sharing app are able to target users based on their Facebook demographic data.
Bloomberg adds that personalization has been on Everson's pitch to Facebook advertisers.
She would say in some meeting that a person who wants to buy a car should not be seeing car ads, but a suggestion from carmakers on how to use the features in their new car.
To learn more about the new feature of Facebook's advertising platform, visit this website.
