"Project Titan," Apple's rumored self-driving car initiative gets another supporter in the form of co-founder Steve Wozniak.
The Australian Financial Review reported that the former Apple exec was at the Alpha conference in Melbourne hosted by the Australian Private Equity and Venture Capital Association Limited (AVCAL).
"Self-driving cars are so important in everyone's lives, and it's such a huge market when you consider the cost of roads, the cost of cars, the costs of the lasered traffic," Wozniak said at the event.
The former Apple engineer thinks autonomous vehicles would cause fewer accidents on the road as well.
Rumors of an Apple self-driving car have been aplenty. Adding fuel to the fire are reports from last month saying that the engineers working for the Cupertino tech giant met with reps of GoMentum Station, a former naval base known for being a test facility for autonomous vehicles.
This followed multiple hires of self-driving experts, the latest of whom is an engineer that used to work for EV maker Tesla.
Then again, why would Apple launch an entirely different product via "Project Titan?"
"For Apple to think about doing things that are progressive for the company it will have to be something pretty large in terms of the amount of money that's spent in that category," Wozniak said.
"That's why I tend to believe all the rumors that Apple [is] working on either electric or self-driving cars... because there's a lot of money in vehicles. It's trillions of dollars."
The Australian took it to mean that a self-driving car from Apple will "usher in the sort of disruption it managed to wreak with the original iPhone."
To that end, Wozniak also suggested that venture capitalists should invest in technologies that support self-driving cars, as well as artificial intelligence and natural language recognition.
But for now, the Apple self-driving car remains a rumor with the tech firm neither confirming nor denying its plans for "Project Titan." Still, as noted by Robotics Trends, this hasn't stopped its die-hard fans from wondering what the Apple car might look like.
