Facebook, Inc. has announced that it will be updating its Facebook Pages to cater more to mobile devices to help businesses build a mobile presence and communicate easily with customers, according to a news release from Facebook.
The updated Facebook Page moves it closer to becoming an online shop for businesses.
Facebook said in their news release that the new update to the Facebook Page will make it easier for its more than 45 million actives businesses to highlight important information.
The new update will also help these businesses to reach their goals.
The new Facebook Page will feature a more prominent call-to-action button on mobile to make it easier for businesses to use their Page to accomplish their goals, according to the news release.
The new call-to-action button on mobile is made bigger, brighter and directly under the Page cover photo.
Facebook adds in the news release that they are also testing several new call-to-action buttons, such as "Call Now," "Send Message," and "Contact Us."
These new call-to-action buttons make it easier for people and businesses to connect directly through mobile.
The updated Facebook Page for mobile will also be getting two new sections so different types of businesses can prominently feature services and information that is relevant to what they offer, according to the news release.
Facebook Page now has the Shop section, where retail businesses could showcase their products to the forefront of their page, and the Service section, where professional services business could feature their service offerings at the top of Facebook Page.
Facebook also said in the news release that they are updating the layout of Facebook Page for mobile to make it easier for consumers to find the information they need.
Each Page section will be having a corresponding tab, similar to the photos and videos tab found on the Facebook Page, to make it easier for consumers to just click on the tab associated with a section to see more details.
The Economic Times adds that the new features of Facebook Page move it closer to replacing small business websites.
The newly announced updates make it easier for businesses to hawk their wares to consumers through the Facebook Page for mobile.
Facebook said in the news release that the changes that they made reflect the need for businesses to keep up with the changing times as people are now spending more time on their smartphones and tablets.
Facebook adds that these changes are just the beginning.
