Ford is set to announce five new SUVs at Frankfurt Motor Show 2015, reports claim.
According to a survey the "millenials" increase the demand on SUVs in Europe in which one in four Millenials plan to buy an SUV. As a result Ford likes to expand its SUV series by 2018 as it targets to sell 200,000 SUVs in Europe- an increase of 200 percent compared with 2013.
"The survey makes two important points - the SUV boom in Europe is not a passing fad and young people are not as ambivalent about car ownership as some suggest - especially when it comes to SUVs," said Roelant de Waard, vice president, Marketing, Sales and Service, Ford in Europe.
"For both rational and emotional reasons, many younger buyers in Europe see SUVs as the perfect choice for them."
Ford will introduce the new Edge, Everest, Explorer, Expedition and another yet to be announced SUV at the Frankfurt Motor Show 2015 in high hopes to increase its market share in Europe, Motoring Au added.
"Globally, Ford has been at the forefront of SUVs for decades, and is now delivering a European line-up that offers the stylish design, car like dynamics, and fuel efficiency that are key to why SUVs have become so popular in Europe," said Jim Farley, chairman and CEO of Ford of Europe.
"As demand for SUVs continues to grow, so will the range that Ford offers-from rugged models with true go-anywhere ability to sporty models designed to suit urban lifestyles."
As part of this line-up, Ford Edge will be one of the first SUVs to debut at the said event. Reported to have a bolder and bigger design that offers a more spacious leg room, it is also said to feature Ford's Intelligent AWD technology with six-speed automatic transmission, Carscoops reported.
In addition, revised Ford Eco Sport and Kuga will be introduced at Frankfurt Motor Show 2015.
