Despite the chaos and ruin that the Ashely Madison hack had caused, a security expert named Troy Hunt said that Avid Life Media (ALM), the parent company of cheating website AshleyMadison.com, had given "almost no direct assistance or support" for its victims, reason why some had allegedly committed suicide due to lost hope.
Toronto Police Bryce Evans told BBC News that two people affected by the incident have already taken their lives due to incident but the officer refused to disclose further details.
"We are confident that the considerable investigative and prosecutorial power that is being brought to bear on this unprecedented crime will lead to arrests and convictions," the ALM told BBC News.
Following the Ashley Madison hack, security expert Troy Hunt have been flooded with requests for help from the victims of the recent hack, which released supposedly confidential information of about 30 million account users for all of the internet to see.
Hunt, through his blog post HaveIBeenPwned.com said that customers reached out to ALM but to no avail.
"The way they've handled this incident has been appalling -," Hun said. "It's as if they've just stuck their fingers in their ears and sung 'lalalalala,'"
Although ALM has taken legal action to track down the people behind Impact Group, the perpetrators of the Ashley Madison hack, the company allegedly does nothing to actually protect the victims.
"By now, we should have seen the usual offer of identity protection, admission of guilt and at least something to try and assist those who are having their lives torn apart by this," Hunt said. "Instead there's nothing. Nada," he said.
Business Insider also quoted Hunt as saying "this is one of the things that struck me most about the entire incident, the very poor communication from Avid Life."
Despite lack of support to the victims of the Ashley Madison hack, ALM is ready to reward around $380,000 to those who can give information about the culprit of the said cybercrime.