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Rambus to Sell Own Chip Brand, Introduces Server Memory Interface Chipset

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Rambus, Inc. a licensing tech company, is planning to make its own brand of chipset that it will offer to the market, according to a press release issued by the company.

The company introduced the RB26, an R+DDR4 server memory chipset that will cater to enterprise and data center systems.

A report from the EE Times states that Rambus is taking advantage of the opportunity that a growing market of enterprise servers and data centers provide. Clients in this market are looking for improvements in both bandwidth and capacity.

This is a problem that the RB26 could address.

Rambus said in the press release that the "RB26 is an enhanced, JEDEC-compliant memory module chipset designed to accelerate data-intensive applications, including real-time analytics, virtualization and in-memory computing, with increased speed, reliability and power-efficiency."

The chipset is designed to deliver superior performance and capacity.

The EE Times added that this will be Rambus' first attempt to enter a fabless chip business, away from the company's business model of licensing of intellectual property rights, a business model that it has been well known for.

Ely Tsern, vice president and chief technologist of Rambus' Memory and Interface Division, told EE Times that the company received positive feedback about its plan from other companies in the business.

"We were encouraged by large CPU vendors like Intel Corp. and memory chip suppliers like Samsung, SK Hynix and Micron," he said.

Dr. Ron Black, president and CEO of Rambus, said in the press release that the introduction of the new chipset enables the company to "deliver maximum value to the industry."

"Expanding our offer beyond IP into chips with standards-based offerings that feature leading-edge performance and advanced functionality amplifies our growth strategy and furthers our engagement with the market," he said.

The company also said in the press release that they plan to announce its server DIMM chipset at the Intel Developer Forum on August 18-20, 2015 at the Moscone Center in San Francisco.

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