Jack in the Box has rolled out its newly redesigned website, created to "heighten the engagement of online visitors," according to a company press release.
The company's new website showcases attributes of the Jack in the Box brand as well as its fictional CEO, Jack Box.
"We want to give our guests an exciting, new online presence, while keeping the tone consistent with the brand our fans know and love," said Nick Fletcher, DVP of Marketing Communications at Jack in the Box. "We felt that it was time to take a major leap forward. The new site pushes our brand into new territory and engages Jack fans like never before."
The redesign was done by Struck, a Salt Lake City-based agency and the brand's digital agency of record since 2012, the company said in the statement.
"We want to reward brand loyalists for poking around the site," said Matt Anderson, creative director in Struck's Portland office. "Whether it's an animated .gif of a cat riding a bacon rocket or a photo filter that puts Seasoned Curly Fries in a 'Jungle Cat' setting, we're providing the audience with a range of social objects that can be shared with their friends."
