Kaley Cuoco from CBS' "The Big Bang Theory" is joining William Shatner in new Priceline commercials, a year after the company told news that The Negotiator was dead.
William Shatner's Priceline Negotiator character was killed off in a bus explosion off a bridge a year ago. Now, Shatner, in his fifteenth year with Priceline, is revealing a new surprise: a secret on-air daughter.
She's been schooled since childhood in the art of - what else? - deal-making, and now is ready to join dad in pitching Priceline.
The 27-year-old Cuoco said Shatner, 81, has made Priceline "cool," but the company wanted to update its message for younger consumers.
"We decided to do something really over the top to get the message across." Christopher Soder, chief exec of Priceline.com North America said that the death was needed for the character.
"I'm in grief mode," the Shatner said in a news statement at the time. "It's not the first time I've had an iconic character die off."
The actors taped a pair of spots for the ad campaign that begins Jan. 14, with plans for two more commercials to be shot this summer, Cuoco said, according to the Associated Press. The first spot is available on YouTube starting Wednesday.
