Jessica Alba’s Honest Company markets “safe and eco-friendly household and baby care products,” according to USA Today.
However, the company is under fire as consumers have taken to social media to say and show that the Honest Company sunscreen, which has SPF30, is ineffective, according to People.
The actress’ company has since released a statement regarding the safety and efficacy of the product in question.
“The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously,” read the statement to People.
“Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration's (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA's highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours).”
“The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com."
The company is reportedly currently sold out of sunscreen spray and sunscreen lotion, according to their website.
The sunscreen has reportedly been receiving negative reviews on Amazon while many of the consumers have tweeted about their experiences.
@Honest this is my very real result from Honest 30 SPF sunscreen. Only spent 1 hour outside. Burnt. #nothappy #red pic.twitter.com/T42TNeg5mj
— Brandon Atherton (@bdatherton) June 1, 2015
Don't buy @Honest sunscreen unless u want to look like this. Second time I've tried this stuff and got fried pic.twitter.com/pEhO5GYIkQ — Lindsy (@LindsyMarshall) July 26, 2015
