Japanese retail company MUJI store recently unveiled its new online ad titled "MUJI To Go 2015" that featured panned clips of how their household items are helping individuals for a more comfortable life in a day.
The "MUJI To Go 2015" ad seemed to have used a captivating and meditative music played while revealing clips of how some of its items are used in the day-to-day lives of people.
Some of the items that were featured on the new ad were gusset cases, shoulder bags, passport case pockets, notepads, hand-carry bags, foldable bags, hand gels and compressed towels.
The "MUJI To Go 2015" featured various distinct daily activities on which the items are used such as travelling to the airport, boarding a plane, sitting on the plane during flight and getting to your hotel destination.
The other household items featured are Bluetooth speaker dial types, handing box cases, portable laundry set, a game of dice, neck cushions and windbreakers.
"Make your travel lighter," the company said on the video caption. "If your luggage is lighter, you can do more wherever you travel -- whether it is a place you always wanted to visit, anywhere you feel like going without a specific destination."
The company added that MUJI To Go travel items are useful and portable, making them perfect for any travel situations from taking modes of transport to relaxing.
MUJI is a company founded in Japan back in the 1980s "as an antithesis to the habits of consumer society" during that time.
The company served as the critique for the apparent snub of poor-quality and low-priced items appearing alongside luxury brands, its official website said. The company took these simple items center stage.
"MUJI was conceived as a critique of this prevailing condition, with the purpose of restoring a vision of products that are actually useful for the customer and maintain an ideal of the proper balance between living and the objects that make it possible," the website said.
"The concept was born of the intersection of two distinct stances: no brand and the value of good items," it added.
