“Girls” creator Lena Dunham has a new project in the works.
The actress and director will be launching a biweekly email newsletter for women this September, according to the NY Daily News.
The newsletter will be titled “Lenny,” and it promises to be the “email newsletter where there’s no such thing as too much information.” The newsletter will consist of information regarding “feminism, style, health, politics, friendship and everything else,” according to People.
“We don’t see Lenny as the anti-Goop even though we realize that our readers may not have the same income in their lives,” Dunham told New York Magazine.
“Lenny” is the brainchild of Lena Dunham and “Girls” production partner and show runner Jenni Konner. The two women have made the purpose of the upcoming newsletter very clear.
“Lenny is your oversharing Internet friend who will yell at you about your finances, help you choose a bathing suit, lamp, president…AND tell you what to do if you need an abortion,” reads the mission statement.
Celebrity newsletters are wildly popular and also usually unsuccessful. Gwyneth Paltrow’s lifestyle website “Goop” has been criticized for being unrelatable on so many levels while Blake Lively’s “Preserve” really doesn’t get as much attention as it could.
There are hopes that Dunham’s approach to her newsletter will mold a different future for “Lenny.”
“We want it to be an inclusive space,” Dunham told The Cut.
“We’re not making any assumptions about your identity. We’re making the assumption that you’re passionate and you care about other people’s emotions and style and you just want to live a more connected life.”
