TV10's, a sales and marketing firm specializing in the sale of closed-captioning and promotional advertising, today announced a unique sponsorship deal with Time Warner Cable SportsNet that provides Sizzler Restaurants with a category exclusive for the closed-captioning telecast sponsorship of the Los Angeles Lakers' regular season and playoff games which began this week.
The sponsorship entails a series of strategically placed spots that consist of a 5-second billboard followed up by a 10-second commercial that will run intermittently throughout Lakers broadcasts across four programs: "The Lake Show," Lakers' pre-game, the game broadcast and post-game show. During the in-game segment, Sizzler will receive a 5 to 7 second live read by the play-by-play announcer Bill MacDonald or color analyst Stu Lantz, followed by a 10-second spot that airs during the next time out commercial break.
"The deal we developed for Sizzler allows advertisers with smaller budgets to gain exposure in high profile programming," said Steve Berger, EVP/Managing Director of TV10s. "And the unique placement in the commercial break is optimum."
For select marketers, 10-second commercial spots are not just feasible options; they are a proven method to get their product message out in an effective, efficient and strategic manner. It provides advertisers with smaller budgets an opportunity to reach a mass target audience in a cost efficient way.
"Typically, Sizzler ads are limited time offers that are easier to communicate," said Jeremy Viola, the Sizzler account team leader for KSL Media. "We've proven the efficiency of closed-captioning sponsorships for Sizzler with other local broadcast stations in the past, so we are confident this strategy will deliver even better results - especially with live in-game sponsor identifications delivered by Bill and Stu."
Katie Cameron, Senior Director, Marketing Services at Sizzler added, "Because we're sponsoring closed captioning for the hearing impaired, there's a public service element to the Lakers' sponsorship that adds a feel good aspect to the campaign for us.
