IBM Corp. officials and their counterparts over at Facebook have launched a partnership designed to bring personalized data about customers to the technology and consulting corporation's marketing cloud clients.
Companies using the IBM cloud software will be able to utilize targeting tools provided by Facebook for improving the reach of advertisement campaigns, Fox Business reports. It will also deliver "more compelling messages on Facebook and other mediums," according to the site.
As part of the deal, Facebook officials plan to join IBM's Commerce THINKLab think-tank, which focuses on advertising and marketing campaigns.
IBM has also made headlines for the release of its Watson supercomputer, which is used to make decisions about cancer care, BBC reports. It is currently being used in 14 hospitals.
"As a cancer patient myself, I know how important genomic information can be," Dr. Lukas Wartman, assistant director of cancer genomics at the McDonnell Genome Institute at Washington University in St. Louis, told the site.
"Unfortunately, translating cancer-sequencing results into potential treatment options often takes weeks with a team of experts to study just one patient's tumour and provide results to guide treatment decisions. Watson appears to help dramatically reduce that timeline."
IBM was founded in 1911.
