KitchenAid, the home appliance brand that makes blenders among other goods, issued an apology after a former staffer sent out an offensive tweet about President Obama's deceased grandmother during the presidential debate Wednesnay night.
The tweet, which was sent out to its 25,000 followers, said:"Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president."
The KitchenAid tweet referenced President Obama's grandmother, Madelyn Dunham, who died on Nov. 2, 2008.
The President referred to his grandmother during the debate, saying: "You know, my grandmother - some of you know - helped to raise me. My grandparents did. My grandfather died a while back. My grandmother died three days before I was elected president."
KitchenAid quickly deleted the tweet. The company's senior director of branding Cynthia Soledad took responsibility for the offensive message and tweeted an apology to the President, followed by an explanation.
"Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion," @KitchenAidUSA tweeted.
"I would like to personally apologize to President @BarackObama, his family and everyone on Twitter for the offensive tweet sent earlier," @KitchenAidUSA continued.
"It was carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore," @KitchenAidUSA tweeted.
