"Gangnam Style" is about people pursuing this luxurious lifestyle as the scenes in the video suggest. It shows Psy as a hotshot in a number of seemingly exuberant and luxurious settings only to find out that the scene is pretty mundane when the camera pans out.
The video is a parody of life in 21st century South Korea where people are in love with beautiful material things and status. Park's satirical song points at these features and uses the Gangnam area as the pinnacle of Korea's current trends.
Park refers to this in his song when he says "A classy girl who know how to enjoy the freedom of a cup of coffee" (Translated) He pokes fun at the women who would rather pay a couple bucks for a cheap meal in order to enjoy the conspicuous luxuries available such as Starbucks coffees. These women are known as "doenjangnyeo" a term used to describe people blindly pursuing brand names and luxuries.
YouTube's most watch music video is Justin Bieber's "Baby" which has been viewed over 778 million times.
