The new iPhone 5 has an 8-megapixel camera, similar to earlier models, however it has better low-light performance and faster image captures. Schiller showed off a photograph captured by the new phone that he said was 28 megapixels. The camera has special features to eliminate noise in images and perform better in low light. There's also a feature that lets you stitch multiple images of a landscape for a panoramic view.
Apple also announced plans to update its phone software and will ditch Google Inc.'s mapping service for its own. The two have become rivals as Google promotes phones running its Android operating system.
Cook also noted that the company now has 380 stores in 12 countries, with one opening in Sweden on Friday to make 13.
