Frontier Airlines is stepping into the premium seating market with its first-ever "first-class-style" seating option, set to debut in late 2025.
The low-cost carrier revealed its plans on Tuesday, marking a significant shift in its strategy to appeal to customers seeking more comfort while traveling.
Frontier Airlines Introduces First-Class-Style Seating to Rival Premium Travel Options
The new seats will be located in the first two rows of Frontier planes and will feature a two-by-two configuration, offering more space and luxury compared to standard economy seating.
The airline promises wider seats and armrests, designed to provide "unmatched comfort and space" at Frontier's characteristically affordable prices, CBS News said.
While the exact cost of the premium seating has yet to be announced, members of the airline's Elite Gold loyalty program will be eligible for complimentary upgrades, subject to availability.
This move comes as budget airlines face growing pressure to cater to passengers' evolving preferences for enhanced travel experiences. Since the pandemic, many travelers have shown a greater willingness to pay for premium amenities, challenging low-cost carriers to adapt.
Rival Spirit Airlines recently introduced its "Go Big" bundles, allowing passengers to enjoy wider seats and added perks like snacks, drinks, and priority check-in.
Industry experts suggest that Frontier's decision is part of a broader trend among budget airlines to boost revenue by offering premium options.
"Consumer preferences have shifted toward premium products, and low-cost carriers are responding," noted Jungho Suh, a management professor at George Washington University.
Frontier Aims High with New Rewards and Premium Seating for Budget Travelers
In addition to the premium seats, Frontier announces enhancements to its loyalty program. According to CNN, Elite members will gain access to perks such as free seat upgrades, free companion travel, and the ability to redeem miles for baggage fees and other bundles.
These changes are part of a broader initiative the airline calls "The New Frontier," aimed at improving customer satisfaction and increasing competitiveness in the market.
Frontier's announcement follows similar moves by other airlines, including Southwest, which recently revealed plans to introduce premium seating options as part of its cabin redesign.
Frontier's premium offering signals its ambition to attract a wider range of customers while maintaining its commitment to affordability.
As the launch date approaches, Frontier plans to provide further details on pricing and purchase options for the new seating. With the rollout, the airline aims to bridge the gap between budget and full-service carriers, meeting the growing demand for more luxurious travel at a reasonable price.
