Sales for Coca-Cola Co. in North America rose two percent in the fourth quarter of financial year 2014, marking the company's largest domestic gain in two years, Bloomberg Business reports.
The new information points to Coca-Cola's new strategy in focusing on the United States consumer market, composed of individuals who may be willing to pay for higher sale prices.
"European markets have a difficult environment that they're operating in," Chief Financial Officer Kathy Waller said in an interview, according to the site.
"Emerging markets are seeing the same kind of issues with the macroeconomic environment."
In recent times, Coca-Cola's marketing and branding efforts have focused on international expansion, but with an increasingly-turbulent global economy, the company may be looking for customers capable of paying higher costs. The United States consumer market seems best fit for this, as analysts claim the national economy is improving.
However, Chief Executive Officer Muhtar Kent assures investors that there is still plenty of room for international expansion.
"The average household globally consumes 26 beverages per day, and of these 26 beverages, only 1.4 are Coca-Cola company brands," he said, according to Bloomberg Business.
"The opportunity is "immense."
