Chef Gordon Ramsay has slammed a rival restaurant with a lawsuit. According to a report from Daily Mail, the "Kitchen Nightmares" star has accused a Tenerife restaurant of using his name to draw patrons.
Chef Gordon Ramsay claims the establishment "Gordon Ransay" is misleading customers into thinking that he is associated with them.
The culinary master turned reality star first raised the matter in 2010 after receiving several complaints from dismayed customers of "Gordon Ransay". Located in the holiday resort of Puerto Colon, the establishment serves meals at prices much lower than dishes in chef Gordon Ramsay's plush restaurants.
"We get thousands of complaints about this restaurant called Gordon Ramsay in Tenerife selling a full English with extra bacon at 4.95 Euros," said Chef Gordon Ramsay about his rival.
The notoriously strict chef and his team are said to be taking the matter very seriously.
"Through our London based lawyers, we have instructed local lawyers who are pursuing the legal options available to us to protect our rights," a rep told Daily Mail.
However, the TV personality and his legal team did not address allegations that "Gordon Ransay" had been paying the celebrity chef a fee to use his name.
"As this is an ongoing legal matter I cannot comment further at this time," the rep said.
News about the lawsuit involving "Gordon Ransay" followed recent reports about how another rival of Chef Gordon Ramsay allegedly sabotaged the big opening night of his new restaurant, Heddon Street Kitchen.
"(On) our first big day, we had 140 on the books and we had a 100 no show," chef Gordon Ramsay told Telegraph UK.
"So someone would have been on a computer... (it was) sabotage... there's all that level of envy. It's bad spirit and you see the staff and they are down and frustrated, I was there to pick them up and make sure we stay focused."
"Now we're going to reconfirm every table," he shared about his Mayfair restaurant, reported by Telegraph UK.