NBC joined the ranks of cable television offering live-streaming to viewers. However, only those with a cable subscription can access the service.
Instead of launching a different platform, NBC.com will allow subscribers to simultaneously stream currently airing programs on their tablet, phones and desktop as long as they can verify their subscription. The Wall Street Journal said that there will be no additional fee.
NBC executive vice-president Rob Hayes said behavior of consumers are changing and they are asking for content to be viewed anywhere, anytime.
The station launched the service on desktop Wednesday with TV Everywhere and will start the service on mobile in 2015. Though it will only be available for NBC-owned TV stations, NBCUniversal is already working on reaching agreement with other local stations to jump to the platform. NBC said in a statement that TV Everywhere gives viewers access to more programming online than ever before.
"A great value proposition for viewers, NBCUniversal is committed to supporting TV Everywhere across our portfolio of brands," NBC said in a statement.
To try the streaming service, subscribers can visit NBC.com and click on the "Live" tab. They need to login and verify their subscription before accessing the service. However, some subscribers in specific areas still can't access the live-streaming, but the company promises that they're working on it so more subscribers can use the program.
Previously aired shows can be viewed in the website without having to login or to provide identification. These shows are also available on mobile apps, including programs from affiliated cable channels such as E! Now, NBC News, Bravo Now, CNBC, and Esquire now.
In recent months, other cable networks have announced plans to go streaming or have started the service already. CBC launched CBS All Access in October, where viewers need to pay $5.99 to watch all the network's shows on-demand. HBO also announced on the same month that it will launch its streaming-only service next year.
