American Airlines, which is set to merge with US Airways next year, is looking to spend $2 billion on planned renovations that include restructuring planes and lobbies.
"Now that we have the network to compete globally, we're going to deliver a product that's better than our competitors," said Doug Parker, American Airlines chairman and chief executive, according to the Chicago Tribune.
"Refreshed cabins and clubs, modernized ticket counters, improved technology and new aircraft."
Among the expected changes are walk-up bars for business class customers, life-flat seats, updated lobby architecture and improved Wi-Fi access.
The changes are part of American Airlines' rebranding and restructuring efforts following years of declining profits. The company, however, was able to consolidate a $17 billion merger deal with US Airlines last year that was seen as a way to preserve growth.
Delta, its main competitor, has had a financial lead over American Airlines in recent years, but the new renovations are said to level out competition between the companies.