David Beckham's family is one of the most glamorous and prominent in the entertainment world. David is a successful footballer having played for Manchester United, Paris Saint-Germain and Real Madrid. He is also a model and a product endorser. His wife, Victoria, is a former member of the music industry's most successful girl group Spice Girls, a fashion designer, and a model. The parents are ruling their respective careers and made to the headlines almost everyday, one reason why their kids became instant celebrities, too.
After gossip and entertainment magazines, looks like the David Beckham family will now also take over the Wall Street Journal. According to Women's Wear Daily, David has inked a deal with Li & Fung spin-off Global Brands for a business that aims to sell multiple products and rival the biggest names.
According to a report by Women's Wear Daily, the deal between Beckham and the Hong Kong stock exchange-based company will "drive the continued development of the Beckham brand globally" and create "large-scale global brands in partnership with a number of other high-profile iconic sports and entertainment stars."
As we all know, David Beckham family endorses a lot of brands for different products. This is what the David Beckham-Global Brands deal will take advantage of. Also, it might also have namesake brand for David Beckham as well as apparel, kids' wear, electronics and even food, and would not be in the luxury space.
"That's something that we'll be discussing and we have a lot of thoughts on that. Will there be a DB brand, David Beckham brand or if it'll be something else," said Global Brands chief executive officer Bruce Rockowitz.
"It's a much bigger concept than any one brand. We're building a company, a partnership, and launching today to build scalable brands globally around iconic stars in sports and entertainment," he added.
In time, David Beckham family might not be the only celebrity that will have a share on the company as Rockowitz said that other 'iconic superstars' will be encouraged to join.
"It's a very encompassing partnership around David as well as some other iconic superstars that we're bringing in. David has a list, but because we're a public company, we really can't divulge that right now. We can't announce and talk about it until it's final. At this moment nothing is final."
