A baby onesie with a woman's silhouette in a red bikini printed on the front has parents in Southaven, Mississippi outraged.
It is designed for a child aged up to 18 months old, with a white background and short frilly sleeves and poppers.
Many parents said they would never put their own child in such an outfit and would feel uncomfortable if they saw others doing so, according to Action News 5.
'I don't think it's appropriate for a small child,' said mother Cathryn McKee.
'I just think that is a little ridiculous that you would put that on your child.'
Bon Bebe made the bodysuit under its Wild Child label of baby clothes. The company has not issued a statement on the fallout from the suit's debut, but the public has had plenty to say about the outfit, with some appalled by the image and others questioning why it's such a big deal.
The company's website claims it provides 'trusted products that meet the standards of discerning parents everywhere with our unique blend of quality style and value'.
It adds: 'we're constantly working to create fresh, new products that reflect the ever-changing experiences and lifestyles of babies and their families.'
Other moms weighed in on the controversial bikini onesie.
Laura Faulkner, who has a 19-month-old boy, said she would not be impressed if she saw one of his playmates wearing one of the controversial onesies.
But others saw the outfit as a joke and said its critics needed to lighten up.
'I just think people overreact to stupid stuff, I just don't take offence to that at all,' said parent Jeannie Stanley.
