An iconic sweet retreat widely known for its colorful presence throughout South Florida, Sloan's is making its highly anticipated arrival to the west coast.
The truly unique concept combining innovative ice cream flavors with eye-catching store elements, including one-of-a-kind pink and neon green walls and signage, as well as seemingly endless amounts of candy, pastries and toys, will make its celebrated San Diego arrival at the fashionable Westfield UTC Shopping Centre. Opening on the high-end mall's main level, Sloan's will be situated adjacent to the movie theater and kids play area, near other well-trafficked retail shops.
Southern California is in for a major cool down when Sloan's Ice Cream opens this summer in San Diego. Residents and visitors can take in the irresistible sights, smells, tastes and sounds of Sloan's Ice Cream, a Willy Wonka-esque paradise.
"The creativity, energy and brilliant presentation of Sloan's drew me and my family in, and the ice cream is beyond incredible. Simply put, the stores are magical - their fantasyland atmosphere speaks to the inner child in all of us. Now, we get to bring this incredible concept to San Diego," said Hajisattari.
"When I first stepped inside a Sloan's store, I became a little kid all over again-I felt this incredible nostalgic feeling that made me never want to leave," says Hajisattari, a longtime retail and manufacturing expert in California with international business ownership experience. "The creativity, energy and brilliant presentation of Sloan's drew me and my family in, and the ice cream is beyond incredible. Simply put, the stores are magical-their fantasyland atmosphere speaks to the inner child in all of us. Now, we get to bring this incredible concept to San Diego."
"We could not be happier to be expanding to California for the first time," said Sloan Kamenstein, CEO and founder of Sloan's Ice Cream. "When we knew we wanted to branch out into different markets, California-especially San Diego-made the most sense. This is a fantastic launching point for the brand's growth in Southern California and beyond into key markets throughout the region."
After recently undergoing a major renovation, the addition of a Sloan's Ice Cream shop to UTC will be a welcome addition for the luxury tenants already serving the discerning Southern California clientele. Construction on the new shop is set to launch early July, with an opening date set for October 1, 2014.
Opening at San Diego's upscale Westfield UTC Shopping Centre, the new location will include the treats and atmosphere that has rewarded Sloan's with a cult following around the globe:award-winning luxury ice cream flavors, candies, and world-class bakery items; the brand's signature pink walls and ceilings and plush toy collection; and a glass bathroom with a window that fogs up when the guest inside turns the lock.
The father to a five-year-old daughter, Hajisattari is planning on making his Sloan's franchise a truly familial affair. He will have the assistance of many family members in day-to-day operations.
"This is truly a dream come true for our family," Hajisattari says. "We live and breathe our business ventures. We're thrilled to be expanding a concept that brings smiles to the faces of countless of families and visitors every year. Given the tremendous success and proven model of the Sloan's shops across Florida, we are confident this will make major waves here in San Diego."
Kamenstein, who's a graduate of London's Le Cordon Bleu culinary school, designed Sloan's whole menu including the ice cream flavors, candies, and sweet treats.
For more information about Sloan's,visit www.sloansicecream.com.
