By Zanub Saeed
McDonald's announced on Monday that it gave a sneak preview of its flagship store at London's Olympic Park to mark one month until the summer Olympic Games in the British capital city.
The massive store will have state-of-the-art structure and the most expansive menu McDonald's has ever provided at any Olympic Games, said a press release issued by McDonald's on Monday. McDonald's spent three years designing the flagship store, noted the press release, that it would be contemporary and welcoming to consumers in Great Britain and around the world.
Among the menu items available at the flagship store include: Big Mac sandwiches, Chicken McNuggets, and French Fries, as staples of the brand; Porridge and bagels during breakfast; wraps and salads; Happy Meals with fruit and vegetable options; Fruitizz, a new fruit juice drink; tea and coffee served with British organic milk, listed the press release.
"As a Worldwide Partner, we bring the Olympic Spirit to life through meaningful, relevant experiences for our customers both on-site at the Games and in our more than 33,000 restaurants around the world," Dean Barrett, Global Marketing Officer, McDonald's Corporation, said for the press release. "We are proud to serve our high-quality, great tasting food to the athletes, spectators and media, and look forward to welcoming Olympic fans from across the globe to celebrate with us in London."
Seating will be accommodated for 1,500 people at the Olympic McDonald's location, said the press release, including 70 seats on a second floor balcony that would overlook the Olympic Athletic Stadium. Express lanes and traditional ordering stations will be available at the McDonald's, as well as energy-efficient kitchen equipment and water-saving features, listed the press release.
The 2,000 people working at the flagship store will be called the "McDonald's Olympic Champion Crew," said the press release, who will be top employees chosen from around Britain to work at one of the four McDonald's stores at Olympic Park during the games beginning July 27.
"London 2012 is set to be the most sustainable Games ever hosted, and this ambition inspired us to not only fulfill our role as Official Restaurant in the catering operation behind the event, but also to bind environmental sustainability into the heart of our state-of-the-art Olympic Park restaurant," Jill McDonald, CEO, McDonald's UK, was quoted as stating for the press release. "Our flagship restaurant features many of the innovations that have fuelled our transformation over the last five years to improve the customer experience and increase the efficiency of our business operations."
