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Marijuana Sellers in Colorado Have HIgh Expectations for ‘Green Friday,’ First Recreational Marijuana Holiday

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Grass Station will reward sixteen customers with an ounce of weed for $50 that generally sells for five times that amount. Sixty joints will go for $1 each. There will aslso be a 50 percent discount on the $30 vape-pen cartridge.

Despite the booming marijuana industry in Colorado, 300 legal marijuana sellers are still hesitant to put up a full-fledged marketing ad because the federal government is still hot on their tracks.

"We haven't spent much time thinking about the holidays," he said. "We spend our time focusing on compliance."

Outdoor advertising, billboards and most mass marketing for weed are prohibited, said Mike Elliott, executive director of the Marijuana Industry Group, a trade association representing 30 owners with 200 store licenses.

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