Meanwhile, Mattel apologized for the incident and the message that the book might have sent to readers across the globe, prompting the company to remove the product on Amazon, noting that they do not intend to demoralize, but to inspire.
"The portrayal of Barbie in this specific story doesn't reflect the Brand's vision for what Barbie stands for. We believe girls should be empowered to understand that anything is possible and believe they live in a world without limits. We apologize that this book didn't reflect that belief. All Barbie titles moving forward will be written to inspire girl's imaginations and portray an empowered Barbie character."