"We launched online price matching because it's the right thing for our customers," said a Walmart representatative, in a statement.
"It's making a meaningful difference for people who want to feel confident they're getting great prices, and we're committed to matching online prices going forward. At the same time, we can't tolerate fraud or attempts to trick our cashiers, this kind of activity is unfair to the millions of customers who count on us every day for honest value."
Walmart's Price Matching scheme has good intentions initially, and now devious individuals have taken advantage of the how the retailer imposes its policy, prompting Walmart to limit ita generous Ad Matching Guarantee to just selected legitimate retailers, none of which include third party sellers, marketplace vendors, membership sites or auction sites anymore.
Walmart will still continue to match the lowest price on Walmart.com and 30 other selected retailers including Amazon.com, according to Ad Week.
However, Amazon products are now under strict scrutiny, and for them to qualify, it must be sold and fulfilled by a legitimate online retailer.
