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IBM Introduces New E-mail App ‘Verse,’ Compete Against Microsoft Outlook and Google Inbox

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Computer software and Hardware Company launched a new e-mail service named "Verse" for businesses that connect file sharing, social media and analytics to help boost productivity.

The New York-based company created the service after it invested $100 million in design innovation technology and tweaked the service in order to add different features like analytics, social media and security to Verse so that users can access calendars, emails, file sharing, instant messaging and social updates as well as video chats all in one single platform.

Verse is the fist messaging platform to showcase "faceted search," which allows its users to access and get specific information they are looking for from different types of content with their own emails.

"With IBM Mail Next, we have applied analytics to enterprise email in a very unique way, and challenged our design teams to completely re-imagine the social collaboration experience with focus on engaging people and driving outcomes, not managing messages and inboxes," IBM Social Business and IBM Smarter Workforce Director Anmol Nautiyal told PTI.

IBM Verse makes use of built-in analytics to provide a "single view" that highlights an individual's most significant actions for the day.

Over time, it can provide instant context about a given project as well as the people and teams collaborating on it.

"Although email is considered one of the most significant advances in workforce productivity over the past 30 years, today it has become one of the greatest organisational burdens," Nautiyal said.

A beta version of IBM Verse is already in its works, while the premium version will arrive first quarter 2015.

IBM previously launched another mail service, "Notes" that is used by several companies across the globe, while "IBM Connections," the company's social platform intended for businesses has over 50,000 users.

IBM Verse will go head to head with Google's Inbox and Microsoft Window's Outlook email service.

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