Instead of standing in long lines, families will book appointments for a virtual sleigh ride to the North Pole. Six semitrailer trucks will be required to deliver each of the cottages to the various malls; the structures can be changed for different holidays, such as Halloween.
"In introducing the app, families are able to reserve time ahead of their visit with Santa and going through the Dreamplace experience. Part of the app as well is that they enter in some of their family details which actually sets up the most magical part of the experience," says Paul Kurzawa of Dreamworks Animation.
