CiCi's Pizza, famous for its endless pizza buffet, serves up something new this holiday season, as they introduce tastier recipes and better ingredients in 500 locations across the country.
CiCi's Pizza is getting a huge upgrade since the chain has been researching and developing pizza recipes to add to its famous buffet as part of an overall quality initiative. Its new menu now include 100 percent real cheese, more meat and toppings (like 18 more pepperoni slices per pizza), zesty sauce and a garlic-buttered pizza crust.
Aside from that, the restaurant chain is also expanding its pizza buffet and TO GO pizzas to a big 14 inches packed with more cheese, sauce, and toppings covering more of the crust for big flavours in every bite.
"Everything we're doing is about improving our relationship with our guests, and their relationship with our food," said CiCi's Pizza CEO Darin Harris.
"This is just the beginning of our work to improve our food, and our guests will continue to see changes as we pursue our goal to offer 'Remarkable Products,'" Harris added.
CiCi's is encouraging guests to share their ideas on what changes they desire on the menu online using the hashtag #PizzaMyMind leading to the Nov. 3 launch. Following the launch of the ingredient and recipe changes, CiCi's will begin a new social media campaign using #BetterBelieveIt to continue to get feedback on the changes and additional suggestions from the guest perspective.
CiCi's campaign titled "Better.Believe It" shows the restaurant's manager observing that customers are looking for the cheesiest slice of pizza and not eating the whole pizza, especially the crust, which leads the restaurant to develop a better CiCi-stamped pizza.
"CiCi's is really tapping in to who our guests are and what they want, and this campaign is a reflection of that," said CiCi's Chief Marketing Officer Sarah McAloon.
"We want to become a guest favorite, so it's important that we reach out and give guests an opportunity to voice their opinions as we continue to make changes at CiCi's," she continued.
