Beyoncé have conquered the music world and is now contemplating to cross her fame and wealth to the fashion industry.
The 33-year-old's latest business venture looks iron clad. Women's Wear Daily reported that the music superstar and Topshop have formed a 50-50 joint venture company called Parkwood Topshop Athletic Ltd. The company will be introducing an athletic streetwear brand. The new label will be launched in Topshop stores and online in fall of 2015 at the earliest.
According to Bey's partner, Topshop owner Sir Philip Green, "This not a collaboration. This is about building a brand and building a business - a separate, proper business, with separate overhead and a separate office," the fashion brand entrepreneur announced to WWD over the weekend. He continued, "We started talking generally, about doing something together. We've been looking at that [athletic] sector for a while. It's something we need to be in. Based on what she does, how she works out, the conversation got into that category."
To add to the discussion, the Me, Myself and I singer said, "I have always loved Topshop for their fashion credentials and forward thinking." The singer had always represented the brand quite well as she loved the retail brand's designs. Last March, after Beyoncé was seen wearing an A-line black-and-white dress, it immediately sold out online.
A week ago, Jay Z's wife wore a Topshop Compact Stripe Top with a matching skirt when she was cruising around London.
Beyoncé is also known to have great eyes for brands that are quite affordable, Last year, the former Destiny's Child star was seen in an ad campaign for the retail clothing line, H&M. Bey was modeling sundresses, short shorts, bikinis, as well as other items from the retailer's summer line.
The Crazy in Love singer said at that time, "I've always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth, and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
