Washing your hands is one of the more important daily occurrences that so many don't do. That should change and there's a campaign in Malawi to help spread the word.
Unilever's health soap lifebuoy is working with governments, health agencies and other groups to make awareness of hand washing around the world.
According a survey 2 million children fail to reach their fifth birthday because of diseases like diarrhea and pneumonia. Simple act of hand washing could save a lot of children. Lifebuoy has taught the simple way of washing hands to 130 million people around the world.
Lifebuoy says, "Help a Child reach 5". Hand washing with soap at 5 key occasions (before eating, after using the toilet and went bathing) in order to help every child reach.
Lifebuoy made a video about importance of hand washing which has earn a very significance importance among the parents. The video has already reached 6 million views in YouTube.
As a part of this Unilever Malawi celebrated "Lifebuoy Hand Washing Day" with the rest of the world on 15th October. In this country it occurred at Mbayani Primary School in Blantyre dedicated to encouraging the lifesaving potential of hand washing with soap.
By the promotion of lifebuoy, children have been taught hygiene education, helping to stop the spread of preventable illnesses and minimize the number of schooldays missing by children because of illness.
The moto of the campaign was "No Action Today, No Cure Tomorrow"
Mr. Chris Kang'ombe, Principle Secretary in the ministry of Health said Lifebuoy soap is one of the most effective and low cost ways to prevent diseases like diarrhea and pneumonia.
He said they are among the common causes of hospital admissions and deaths among children in Malawi.
Mr. Chris Kang'ombe thanked Unilever as an agent of government for fighting against diseases which can be prevented by hand washing with soap. He said that this type of initiative will certainly reduce the number of death of child diseases.
