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Amazon Fire Phone Flops, Causing Massive Loss To Amazon: Specs Review From Critics, What Went Wrong?

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Launch looked promising however after the release, consumer reviews displayed love lost after receiving their Amazon Fire phone. Let's hear critics reviews on the smartphone.

After releasing the successful and well-received Amazon Fire tablets, Amazon proceeded to dabble in smartphones and released Amazon Fire Phone in July of this year. According to Amazon, Amazon Fire Phone is the first smartphone to ever have a Dynamic Perspective, Firefly Technology and Mayday. These three features define Amazon Fire Phone, according to its makers.

Amazon Fire Phone has the dynamic perspective allows "tilt, auto-scroll, swivel and peek to navigate menus and access shortcuts with one hand." Amazon Fire Phone also has Firefly technology that allows users to "quickly identify web and email addresses, phone numbers, QR and bar codes, plus over 100 million items including movies, TV episodes, songs, and products."

Lastly Amazon Fire Phone has Mayday, which is a "free, live, on-device video support with an Amazon expert, 24x7, 365 days a year at the touch of a button. No appointment necessary."

Amazon Fire Phone works on a version of android known as Fire OS, which was used in Kindle Fire tablets. This OS allows for an active widget in Amazon Fire Phone, and although is mildly android-based, it does not use Google Play Store.

Recently, Amazon announced that the steady decline of sales of Amazon Fire Phone caused them a loss of $170 million. To top it all off, Amazon also has mentioned that they have $83 million worth of Amazon Fire Phone that are sitting in storage, waiting to be bought.

After the release of Amazon Fire Phone, mixed reviews on the smartphone surfaced online. The first batch of Amazon Fire Phone, although promised new innovations, did poorly on a few technical specs like the lack of Bluetooth LE and underdeveloped, according to The Verge. Other contributing issues of the Amazon Fire Phone was its exclusivity to AT&T as well as high retail price.

Amazon Fire Phone was initially on an $199 price tag, and reports now reveal that Amazon dropped prices to 99 cents last September.

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