Sony's featuring worldwide TV, BRAVIA introduced "Sony 4k Ultra HD TV" by their new stunning TV commercial 'Ice Bubbles'. Sony introduced their new generation TV back in 2005 and named the company as BRAVIA, which's acronym is "Best Resolution Audio Visual Integrated Architecture".
Creativity is the most important thing in the world of advertising. When you are advertising something you are not just marketing for some product, yon are selling a concept, an idea, a lifestyle. It is not a matter whether the costing of the ad is expensive or economical, the key factors in a successful commercial are the artistic processes behind it.
In 2006, Sony's new generation TV BRAVIA presented by a wonderful ad 'bouncy ball'. It is considered as one of the most creative advertisement of all time. In the commercial they used 250000 bouncy balls. On the streets of San Francisco they let loose those balls which made a wonderful scene. It was many peoples favorite TV ad.
Now, Sony and its advertising agency 'Adam&EveDDB' selected Whistler in Canada to make their new 4k TV ad. It was really cold in Whistler when this advertisement was shooted. There isn't any computer based graphics effect used in the ad. In the ad a boy is seen making bubbles and the bubbles turned into ice spheres in the freezing cold air. The shooting team of the advertise used some special equipment including a macro lens and cross-polarized lighting and it was recorded in 4k resolution. Rihanna's song 'Diamonds' is used as background score sung by Josef Salvat.
The true Ultra HD scenes can only be experienced in a 4k TV. The beauty of this picture will certainly make peoples to buy such one, at least you will definitely go to the shop and have a glance at the amusing pictures of this TV.
